I conceived and managed this project. The aim was to engage a new audience with the AARP website, and welcome people who wanted to make art but had always been told that they didn’t have any talent.
Please let me know if any of these resources is offline — I don’t control AARP’s servers and can’t know for sure they’ll keep everything live— but I’m betting they will until September, 2015 at least.
In order to achieve success for the project — measured by the hundreds of thousands of page views and hundreds of devoted class members, we provided a full range of interactive possibilities — from videos to lessons to games to sharing art in an interactive forum.
All links open in new window – which you may want to close to avoid being overrun.
Basic Building Block Expressive Drawing Project — The Class
Here’s a video from the project, in which teacher Steve Aimone explains how he is inspired by his hometown of Asheville, N.C. and suggests that fledgling artists can be moved by their own surroundings if they open their eyes to the possibilities. I wrote and edited this video.
See if you can win — and learn something about Steve Aimone’s approach to art.
Questions – please write to me menschmedia (aaattt) gmail.com